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The market for cloud computing services among small and medium sized businesses (SMBs) is expected to surge in the next two years, a study has found.
According to Parallels’ SMB Cloud Insight Report, the market for cloud computing among SMBs will top a staggering $68 billion worldwide by 2014, growing at a compound annual growth rate of 26%.
“Parallels’ research continues to confirm that SMBs are at the forefront of cloud adoption,” said company CEO Birger Steen during the annual Parallels Summit in Orlando, Florida on Wednesday.
John Zanni, the vice president of service provider marketing and alliances at Parallels, told the summit that the pulse is growing faster for cloud computing. He said SMBs will double the number of paid cloud services and they are “very willing to not have on-premises IT.” This means the market could be ready to see a big influx of businesses utilising the cloud.
Small budgets and deliberate spending are the hallmarks of SMB buying behaviour, giving cloud providers the edge over traditional IT vendors, added Zanni.
Amit Singh, vice president of Google Enterpise, also predicted that 2012 would be huge for SMB cloud adoption. Singh claimed that pushing smaller businesses into cloud computing makes sense because the infrastructure was “becoming much more adaptable”.
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