Speed and convenience are critical features of a well designed checkout. Imagine if you will; it’s 7am, the alarm has sounded and your customer instantly checks their social media accounts. A product shared by a friend grabs their attention, they head to your website to quickly buy it before dashing off to work.
This week, the web has been awash with the news that the world’s default search engine plans to add ‘buy’ buttons to its search results pages.
What a great time was had by all recently when we hosted a Technology Insight event here at Waterside.
We were pleased to welcome students from Pershore High School and Worcester Sixth Form College and their accompanying teachers who were eager to learn all about Postcode Anywhere.
This month I’ve been looking at the contrasting ways in which major US retailers handle address management in ecommerce checkouts, when compared to the standard automation in the UK. It’s accepted good practice in the UK to let customers lookup their postcodes and then select a matching address from a pre-validated list, using 3rd party software like Postcode Anywhere’s Capture+. This is achieved typically using one of three methods:
I have a sneaking suspicion that the debit on my bank statement dated 30th February has something more to do with some archaic German law on payment periods rather than appearing to show that my bank thinks that February has more than 28 or 29 days!
One never knows. But it did get me thinking about dates.